Wine tourists seek a broad range of experiences, not just a simple wine tasting.
At Carpe Travel we share the back story of wine, its region, the people making it standout, and of course where to sip, stay and what to do beyond the vines. Carpe Travel is dedicated to showcasing wine regions within the United States, as well as other wine regions around the world. (With every 50 states in the United States producing wine, combining a vacation with a visit to wine country has never been easier!)
- Over 60% of wine tourists had traveled internationally in the past two years.
- Over 50% of wine tourists had taken at least five overnight trips in the past year.
- 2% of wine tourists had incomes over $100,000, compared to 30% of the leisure traveler population.
- Generation X claimed the largest number of wine tourist of all the age groups. This could be a function of age and income, as theoretically Gen Xers have more money than Millennials simply by the fact that they have been in the workforce longer and Boomers since many of them are likely retired.
- In addition to wine activities, 93% of wine tourists are likely to go sightseeing, 85% likely to visit historical or cultural attractions, 81% likely to go shopping, 66% likely to attend major events unrelated to wine, and 60% likely to attend performing arts events.